It’s safe to say that everyone likes free stuff. In 2016 we gave away over 220K Ford giveaways and that was just for the Ford Truck Team. The Truck Team accounts for about 50 percent of our business so you can see that it isn’t a stretch of the imagination to say that NewScope Marketing put the Ford Brand in the hands of over 400K consumers last year. We are constantly looking for the newest novelty to slap the Ford Oval on, always for a reasonable price of course. We run a tried, true and well oiled machine here at NewScope and time after time we’ve seen our process work. If we build it, they will come. And when they come we have incentives for consumer leads that drive up our opt-in percentage every year. We always adhere to our client’s brand guidelines when it comes to the branding of giveaways.
In an article Time posted back in 2013, Martha C. White details five ways companies win by giving stuff away. Here’s an excerpt from her article:
“On the surface, freebies look like obvious money losers. But when handled wisely, giveaways are all but guaranteed to boost sales.
Last week, Procter & Gamble hosted an enormous giveaway in New York City. Throughout Manhattan, company representatives handed out more than 40,000 products from P&G brands such as Gillette, Duracell, Scope, Febreeze, Pampers, and Cover Girl. Simply getting these products into the hands of consumers is something of a success: After all, every person who tries out one of these products has the potential of becoming a lifelong customer.”