Marketing Success Equates to the Atmosphere You Create!

 

For many attendees, their interactions with your staff and displays will form the first impressions that they have about your brand and product. By creating a unique experience through conversation, demonstrations and fun games, we develop a positive impression of your brand in the minds of the consumer. A positive, long-lasting impression is a key marketing goal. We will execute our client’s vision and provide a unique and engaging experience that will lead to a high Return On Investment (ROI) from your customers. We look at every project as a custom, unique experience, designed to educate and excite while building awareness and desire for your brand. While other companies settle for the basics, we can help you engage audiences in a way that truly puts your business on a pedestal!

 

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The new 2019 Ford Edge ST has already caught the attention of the moviemaking world! Take a look at the video below to see the Edge ST in action!
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ACTION HERO: NEW 2019 FORD EDGE ST DISPLAYS PERFORMANCE CHOPS TO HELP CAPTURE HIGH-SPEED HOLLYWOOD CHASE SCENES
OCT 26, 2018 | DEARBORN, MICH.

DEARBORN, Mich., Oct. 26, 2018 – Lights. Camera. The new Ford Edge ST will capture the action.

Ford has teamed up with camera car company Pursuit Systems to leverage Edge ST’s combination of performance and utility. Together, Ford and Pursuit have built an Edge ST camera car designed to film high-speed chase scenes and other hard-to-capture action footage for upcoming movies and commercial projects.

Camera cars are high-performance vehicles capable of supporting a remote-controlled, roof-mounted crane that might weigh up to 1,000 pounds. The vehicles are often required to travel in excess of 100 mph, offer precise braking and handling, and ideally provide enough space to accommodate a film crew and equipment.

Early on, a Pursuit team traveled from its headquarters in North Hollywood to Dearborn for an initial look at the first SUV from Ford Performance. Edge ST’s versatility and capabilities immediately signaled its star power.

Features that drew the crew at Pursuit to Edge ST were its specially tuned, twin-turbocharged 2.7-liter EcoBoost® V6 engine, ST performance brake system, quick-shifting 8-speed transmission and selectable traction control – all made available in a roomy midsize SUV package. Edge ST, available in showrooms now, is the first-ever SUV from the Ford Performance team.

“Speed, acceleration, braking, handling, even roominess – Edge ST has it all,” said Mike Johnson, racer, stunt driver and Pursuit Systems president and CEO. “Our shoots often demand a lot of the equipment we use, and especially the vehicles. In every way, Edge ST measures up.”

Transforming Edge ST into a camera car meant adding structural support to its roof to accommodate equipment, including the nearly 1,000-pound Pursuit Arm. This arm, typically equipped with a gyro-stabilized remote-control camera, can extend far away from the vehicle, giving filmmakers the ability to capture unique angles of high-speed action.

Other conversion work included:

- Retuning the twin-turbo 2.7-liter EcoBoost engine to counter the weight of the crane and other film equipment

- Adding individual-wheel air suspension to manage the weight increase

- Adding roll cage support to protect passengers

- Gutting the interior to accommodate film equipment

- Adding wiring for video monitors so crew members can see footage in real-time

- Wrapping the exterior in matte black vinyl so it doesn’t reflect in other vehicles

“We’ve never done anything like this before with an SUV because there’s never been an SUV like Edge ST in our showroom,” said Mark Grueber, Ford SUV marketing manager. “It has the performance chops and utility to keep up with fast-paced moviemaking.”

This one-of-a-kind Edge ST camera car will join the Pursuit Systems stable of high-performance vehicles, taking its place along camera cars converted from a BMW X5 M, Porsche Cayenne Turbo and a Mercedes-Benz ML63 AMG. Pursuit plans to use it in future film and commercial projects.

Credit:
media.ford.com
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In case you're doing some early Christmas shopping, I wear a size . . . 2019 Ford GT! Thanks!

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"FORD INCREASING GT PRODUCTION TO MAKE OWNERSHIP DREAMS A REALITY FOR 350 MORE SUPERCAR FANS
OCT 18, 2018 | DEARBORN, MICH.

Dearborn, Mich., Oct. 18, 2018 – Ford Motor Company is increasing Ford GT production to 1,350 vehicles after more than 6,500 applicants raced to sign up for the original 1,000 cars allotted in 2016 – even before the car recaptured LeMans glory later that year.

“The response to our Ford GT has been unprecedented, with initial demand outstripping supply by more than six-to-one,” said Hermann Salenbauch, Ford Performance director. “By extending the Ford GT production run for a limited period, we’re able to maintain the exclusivity of the ultra-desirable supercar while offering the ownership experience to a greater number of customers.”

Ford is re-opening the application window to customers hoping to join the exclusive group of Ford GT owners starting Nov. 8 for select global markets. Prospective owners will be able to submit their applications for 30 days at FordGT.com.

Successful applicants will work with the Ford GT Concierge Service for a personalized purchase experience of cars produced in the 2020 to 2022 calendar years.

Production of the Ford GT – powered by a twin-turbocharged, 3.5-liter EcoBoost V6 engine and featuring a carbon fiber architecture, active aerodynamics and 216 mph top speed – began in December 2016."

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media.ford.com
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What a trio! Be sure to check out the video below!
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"NEW 2019 FORD GT HERITAGE EDITION HONORS MOST FAMOUS PAINT SCHEME IN MOTORSPORTS
AUG 24, 2018 | DEARBORN, MICH.

DEARBORN, Mich., Aug. 24, 2018 – The new 2019 Ford GT Heritage Edition honors the legendary American Gulf Oil-sponsored Ford GT40 by featuring the most famous paint scheme in motorsports – plus a set of additional exclusive touches.

“Many view the Gulf Oil paint scheme as the most famous in motorsports,” said Joe Hinrichs, Ford president, global operations. “The 1968 GT40 quickly became a global sensation after beating its European competitors on the track four times in a row, and in honor of the 50th anniversary of its win, we’re paying fresh tribute to the original with a new heritage limited edition.”

Known among racing enthusiasts as chassis No. 1075, the 1968 GT was one of just a few individual cars to achieve repeat victories in the 24 Hours of Le Mans.

For the first time, an optional package provides exposed carbon fiber accents for both the interior and exterior of the Ford GT Heritage Edition. For 2019, the package features the No. 9 graphics on the hood and doors, as well as a ghosted image on the interior door panels. For 2020, No. 6 honors the same car that went on to win Le Mans in 1969 with a different number.

The Heritage Edition features exposed carbon fiber A-pillars and sports unique 20-inch one-piece forged aluminum wheels in high-gloss dark stainless with black lug nuts. Orange calipers and silver rearview mirror caps complete the look.

Ebony Alcantara wraps the seats, instrument panel, pillars, headliner and steering wheel. Contrasting blue and orange stitching accentuates the seats and steering wheel, with a new seat embossment inspired by the original 1968 Le Mans-winning car as well as clear and polished anodized paddle shifters.

High-gloss dark stainless appliqués accent the instrument panel, door register bezels and x-brace to round out the interior.

Much like previous heritage models, the Ford GT Heritage Edition features a unique serialized identification plate, plus exposed matte carbon fiber door sills, air register pods and center console.

“We are delighted to partner with Ford to help the Gulf-themed Heritage Edition Ford GT become reality. The Ford Marque has played a major role in creating Gulf’s place in motoring and motorsporting legend and the same is true in reverse,” enthused MD of Gulf Oil Lubricants India Ltd, Ravi Chawla. “Every Gulf outright victory at Le Mans has been Ford-powered and of course Gulf Ford GT40s took the latter two wins of Ford’s four consecutive victories at Le Mans from 1966-1969. What could be more fitting than both brands coming together to produce this fantastic motor car – the modern spiritual successor to the amazing Gulf-Ford GT40s that took Le Mans and World Championship honours.”

Credit:
media.ford.com
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4 months ago

NewScope Marketing, Inc.

LET'S GO RACING! Keep an eye out for the Ford NASCAR Mustang at the 2019 Daytona 500!
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"FORD NASCAR MUSTANG REVEALED; WORLD’S BEST-SELLING SPORTS COUPE READY FOR CUP COMPETITION IN 2019
AUG 9, 2018 | DEARBORN, MICH.

DEARBORN, Mich., Aug. 9, 2018 – Ford today revealed its all-new Mustang NASCAR Cup race car, the first time Mustang – the world’s best-selling sports car – will compete in NASCAR’s top-level Cup racing series.

“Mustang has raced since it was first sold in 1964,” said Hau Thai-Tang, Ford’s executive vice president, Product Development and Purchasing, who was on hand to help unveil the car. “After more than a half-century, it feels great to finally let Mustang run in the top echelon of America’s most popular stock car racing series.”

Even before Mustang became a global icon, its first competition was in 1964, when it surprisingly won the Tour de France Automobile, a grueling 4,000 mile, 10-day rally. Soon after, it began a racing legacy in SCCA Trans-Am, IMSA, NHRA, Formula Drift and NASCAR Xfinity – NASCAR’s second tier series.

“Ever since we announced in April that Mustang would be going to the Cup level in 2019, we’ve heard nothing but positive feedback,” said Mark Rushbrook, global director, Ford Performance Motorsports. “Our Ford Performance team has worked hard with the Ford Design team to create a Mustang that will be competitive on the track while remaining true to its proud heritage. We can’t wait to see it winning races in the NASCAR Cup Series next year.”

Ford Design and Ford Performance worked carefully to translate Mustang’s signature style to meet NASCAR rules, ensuring Mustang will look as great on the oval as it does on the street.

All 13 Ford drivers currently competing in the Monster Energy NASCAR Cup Series were on hand for the unveiling for employees at the company’s World Headquarters, along with team owners and NASCAR executives.

“We look forward to seeing the Ford Mustang, a cultural icon, on the track in the most competitive series in all of motorsports,” said Steve O’Donnell, NASCAR executive vice president and chief racing development officer. “Our sport eagerly anticipates the performance, style and fanfare the Mustang will bring to the track each weekend beginning at the 2019 Daytona 500.”

Mustang has been competing full-time in the NASCAR Xfinity Series since 2011 and has won a championship in all but one season. Ricky Stenhouse Jr. won back-to-back driver’s championships in 2011 and 2012, while Roger Penske has claimed the owner’s title in four of the last five years.

Today’s reveal comes on the heels of a celebration of the 10 millionth Mustang off the assembly line in Flat Rock, Mich., on Wednesday.

The first race for the new NASCAR Mustang will be the Daytona 500 on Feb. 17, 2019."

Credit:
media.ford.com
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