LARGE | ACTIVATIONS

Every Dallas Cowboy’s home game day, rain, shine or snow, we are there. We bring along a big Spin-To-Win Trailer that is outfitted with eight T.V. screens and sixteen Ipad Stations. In 2016 we closed our sweepstakes with a bang by having three random entry holders compete on the field at halftime to have one winner receive a brand new 2016 F-150! While each person that enters doesn’t get a new truck, everyone receives a limited Ford giveaway item. Our brand ambassadors are staying warm by sporting a couple of the Ford branded beanies, scarves, and mittens in the picture to the right.

We do the same thing for the Arizona Cardinals that we do for the Cowboys. Except bigger. We built a brand new activation trailer just for the home games in Arizona. This Cardinals branded trailer has all the bells and whistles you need to educate the consumer and future customers. It has several T.V. screens and well-designed vehicle posters on the inside that intrigue the consumer and educate them on key features of the 2017 F-150, Super Duty, and F-150 Raptor.

The Fuerza Ford Tour is one with multiple assets, so we can activate every event with the best setup whether that be on a large or small scale. What you see on the right is an example of what we can do when we have a lot of event space. Similar to the Arizona Cardinals trailer, The Fuerza trailer is equipped with 4 T.V.s that all have looping videos to educate the consumer on Ford Credit and vehicles in Spanish. In the middle of the trailer is a giant Spin-To-Win wheel that is color coded for the giveaways a consumer can snag after submitting a sweepstakes entry. Along with the trailer we take a soccer kick inflatable, a 2016 F-150 Sport Lariat and four Spanish speaking brand ambassadors.

We have four different Innovation Lab trailers that are part of our Tech Tour Campaigns. In each of these trailers we have cut away engines on display of the new gen 2 3.5L EcoBoost® Engine, the new 6.7L PowerStroke® Diesel Engine, and the 2.7L EcoBoost® Engine. Each one of these engines have sections of them cut in half and powder-coated different colors to show the consumer tangible advancements in Ford’s engine technology against the competitions’. Innovation Labs also have live engine breakdowns that our tour managers perform in front of consumers, as well as screens looping Ford promotional videos regarding the latest Ford vehicle advancements.

We retired our Baja Off-Road Adventure Trailer that logged an unbelievable amount of event hours and consumer smiles in order to keep in step with Ford’s roll-out of the Leaner and Meaner 2017 F-150 Raptor. We unveiled our newest asset, The 2017 Race Raptor Simulator, at SEMA 2016. Gearheads and consumers alike were given the chance to experience a virtual simulation of what it was like riding shotgun in Ford’s 2017 F-150 Race Raptor at the Baja 100 off-road race. With a T.V. Screen in-place of the windshield, 5 passengers can experience the same visuals that the Ford Baja Racers saw while hydraulics simulate the capabilities of the suspension and shocks from underneath. There is also an observatory second level to give VIP consumers an eagles-eye view of the event.

The Ford Stage Trailer is another great display for a variety of events. It can have one or both sides open to accommodate quite a few event goers. Several multi-color LED lights illuminate the stage adequately and set a great vibe for an energetic atmosphere. The uses for a stage are endless. Maximize your event success with the stage trailer as an innovative platform to showcase your entertainment or highlight any vehicle.

Our most ambitious trailer to date is the Tough Enough Challenge Trailer. If you want an American Ninja Warrior course that consumers can test their physicality on, this is the next best thing. This amazing obstacle course has a rock wall, a ropes course, a cargo net, a freefall net catch and a zip-line with the capacity to be 200 ft long! We’ve had kids and an 83 year old veteran participate the course. Fun for everyone!