Our Large Activation displays are designed to position your company as an industry leader within any event that your brand has a presence at. These imense semi trailer displays that we have gutted from the inside out are now capable of immersing the consumer in our clients’ brand. Our Innovation Lab trailers are the flagship displays for the Ford Truck Team‘s Tech Tour campaign. Each one of our four Innovation Labs are outfitted with Ford “Cutaway” engines. These engines are strategically cut and have several key areas powdercoated in different colors to highlight Ford’s automotive superiority in the marketplace.
Ultimately, your branded event displays are responsible for attracting the ideal prospects to engage with your brand. Without the right displays, it’s hard to gain traction at any event. NewScope Marketing has designed displays for some of the largest brands in the world, including the Tough Enough Tower and cutaway engines for live onsite teardowns for Ford Motor Company.
With more than 20 years of industry experience in display design and experiential marketing, NewScope has become a name synonymous with quality and excellence. Every display that we craft is custom-designed for your event demographics. Our displays help to accentuate each of the branded environments and experiences offered, while building desire for your products and awareness for your brand. Take a gander at our most recent Large Activation Builds and the events we showed them off at.
Every Dallas Cowboys' home game day, rain, shine or snow, we are there! We bring along a big Spin-To-Win Trailer that is outfitted with eight TV monitors and sixteen iPad Stations. While each person that enters doesn’t win a new truck, everyone receives a limited Ford giveaway item!
We do the same thing for the Arizona Cardinals that we do for the Cowboys . . . except bigger! We built a brand new activation trailer just for the home games in Arizona. This Cardinals-branded trailer has all the bells and whistles you need to educate the consumer and future customers. It has several TV monitors and vehicle posters to inform and educate consumers on Ford vehicles.
The Fuerza Ford Trailer is one with multiple assets, so we can activate every event with the best setup, whether it is a large or small scale. What you see on the right is an example of what we can do when we have a larger display area. Similar to the Arizona Cardinals trailer, The Fuerza trailer is equipped with four TVs that all have continually-looping, videos to educate the consumer on Ford Credit and vehicles. In the middle of the trailer is a giant Spin-To-Win wheel where consumers can win giveaway prizes after submitting a sweepstakes entry. Along with the trailer, we take a soccer-kick inflatable, a new Ford F-150, and Spanish speaking brand ambassadors.
We have four different Innovation Lab trailers that are part of our Tech Tour Campaigns. In each of these trailers we have a selection of cutaway engines on display, ranging from: the Second Generation 3.5L EcoBoost® Engine, the 6.7L Power Stroke® Turbo Diesel V8 Engine, the 2.7L EcoBoost® Engine, and the All-new 3.0L Power Stroke® Turbo Diesel V6 Engine for F-150! Each one of these engines have cutaway sections and are powder-coated different colors to show the consumer the advancements in Ford’s engine technology, and how they function. Innovation Labs also have live engine teardowns performed by our tour managers in front of consumers, as well as TV monitors which loop Ford promotional videos with the latest Ford vehicle advancements.
The Race Raptor Simulator is a hit with Gearheads and consumers alike, when given the chance to experience a virtual simulation of what it was like riding shotgun in Ford’s F-150 Race Raptor at the Baja 1000 off-road race! With a TV monitor in place of the windshield, five passengers will experience not only visuals, but actual motion that the Ford Baja Racers experienced, while hydraulics simulate the capabilities of the finely-tuned suspension found on the Ford Raptor! There is also a second-level observation deck to give VIP consumers an eagle's eye view of the event!
The Ford Stage Trailer is another great display for a variety of events. It can have one or both sides open to accommodate consumers, as well as a second-level observation deck. Several multi-color LED lights illuminate the stage and set a great vibe for an energetic atmosphere. The uses for a stage are endless! Maximize your event success with the stage trailer as an innovative platform to showcase your entertainment or highlight any vehicle!
Our most ambitious trailer to date is the Tough Enough Challenge Trailer. This amazing obstacle course has a rock wall, a rope course, a cargo net, a freefall net catch, and a zip-line with the capacity to be 200 ft long! It has been used by kids, all the way up to an 83 year old Veteran! It is fun for all!
