NewScope’s marketing software is designed to allow you to compare data, adjust variables, and organize it in a way that is most beneficial to the way you do business! Our software is the perfect compliment to your customer relationship management software, allowing you to quickly capitalize on generated leads and improve the Return Of Investment (ROI) of your event marketing.
Every Dallas Cowboys' home game day, rain, shine or snow, we are there! We bring along a big Spin-To-Win Trailer that is outfitted with eight TV monitors and sixteen iPad Stations. While each person that enters doesn’t win a new truck, everyone receives a limited Ford giveaway item!
We do the same thing for the Arizona Cardinals that we do for the Cowboys . . . except bigger! We built a brand new activation trailer just for the home games in Arizona. This Cardinals-branded trailer has all the bells and whistles you need to educate the consumer and future customers. It has several TV monitors and vehicle posters to inform and educate consumers on Ford vehicles.
The Fuerza Ford Trailer is one with multiple assets, so we can activate every event with the best setup, whether it is a large or small scale. What you see on the right is an example of what we can do when we have a larger display area. Similar to the Arizona Cardinals trailer, The Fuerza trailer is equipped with four TVs that all have continually-looping, videos to educate the consumer on Ford Credit and vehicles. In the middle of the trailer is a giant Spin-To-Win wheel where consumers can win giveaway prizes after submitting a sweepstakes entry. Along with the trailer, we take a soccer-kick inflatable, a new Ford F-150, and Spanish speaking brand ambassadors.
We have four different Innovation Lab trailers that are part of our Tech Tour Campaigns. In each of these trailers we have a selection of cutaway engines on display, ranging from: the Second Generation 3.5L EcoBoost® Engine, the 6.7L Power Stroke® Turbo Diesel V8 Engine, the 2.7L EcoBoost® Engine, and the All-new 3.0L Power Stroke® Turbo Diesel V6 Engine for F-150! Each one of these engines have cutaway sections and are powder-coated different colors to show the consumer the advancements in Ford’s engine technology, and how they function. Innovation Labs also have live engine teardowns performed by our tour managers in front of consumers, as well as TV monitors which loop Ford promotional videos with the latest Ford vehicle advancements.
The Race Raptor Simulator is a hit with Gearheads and consumers alike, when given the chance to experience a virtual simulation of what it was like riding shotgun in Ford’s F-150 Race Raptor at the Baja 1000 off-road race! With a TV monitor in place of the windshield, five passengers will experience not only visuals, but actual motion that the Ford Baja Racers experienced, while hydraulics simulate the capabilities of the finely-tuned suspension found on the Ford Raptor! There is also a second-level observation deck to give VIP consumers an eagle's eye view of the event!
The Ford Stage Trailer is another great display for a variety of events. It can have one or both sides open to accommodate consumers, as well as a second-level observation deck. Several multi-color LED lights illuminate the stage and set a great vibe for an energetic atmosphere. The uses for a stage are endless! Maximize your event success with the stage trailer as an innovative platform to showcase your entertainment or highlight any vehicle!
Our most ambitious trailer to date is the Tough Enough Challenge Trailer. This amazing obstacle course has a rock wall, a rope course, a cargo net, a freefall net catch, and a zip-line with the capacity to be 200 ft long! It has been used by kids, all the way up to an 83 year old Veteran! It is fun for all!
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The "Tower Of Power" rises to 25 ft in the air and rotates the display vehicle 360 degrees! Six mesh banners are attached to the tower. Four of those banners are Ford-Branded, and located on each side of the platform, while the tower’s support column has two BFT banners that successfully hide the column.
The "Hut" Trussing Display stands 16 ft tall and is a great attention-getter at events! The "Hut" is used at "Ride and Drives" and various other events, to intrigue customers into entering the Ford sweepstakes. This display is an eye-catching way to gather leads and educate the consumer on Ford's superiority in the marketplace.
The Trussing Football Toss is a great interactive asset for large events! Assisted by a Brand Ambassador, consumers test their skills by throwing a football at one of the two cutouts in the mesh banner. Those who hit their mark are awarded a Ford-Branded item! The mesh backdrop is easily customized to incorporate any supporting sponsors.
The Vehicle Ramps are a display item that can be used to enhance the entrance or your event or dealership! All four sides can be branded with graphics pertaining to any event, and will accommodate the display vehicle of your choice.
The "401 Raptor Simulator" gives the opportunity for a single rider to sit in the driver's seat of a first generation Ford Raptor, while driving through a virtual off-road course! The rider has full control of their experience by having hands on the steering wheel. The Raptor Simulator is a great addition, positioned next to our full-size Race Raptor Simulator!
The iPad Kiosks and Charge Stations are great stand-alone additions to displays for data collection! The intention of all of our activations, and displays, is to draw in the consumers. From there, we gather leads for Ford through our customizable data collection app. These kiosks have screens that play the latest Ford vehicle videos, while the middle photo is a phone charging station which informs consumers about Ford's products while they charge their device.
The "Spin-To-Win" Trailer is at every LSU home game that we activate. One monitor serves as a digital spin wheel where consumers can win a prize for entering into the sweepstakes. The second monitor displays Ford vehicle videos which inform consumers on products. There are aluminum-alloy body pieces from an actual Super Duty hanging from trussing, so consumers can get a first-hand feel for the materials.
The Hispanic Trussing Display has been tailored to be an asset for Hispanic events, as part of Ford's Fuerza re-targeting campaign. This activation unit is displayed with a manual spin-to-win wheel, four iPads for data collection, giveaway prizes, and bilingual Brand Ambassadors as hosts. Hispanic activations are accompanied by Spanish signage that telegraphs the current sweepstakes!
The "Enter-To-Win" iPad Desk has eight iPads mounted around the circular desk, and is a great focal point for any display. When consumers approach the desk, they are greeted by Brand Ambassadors that can answer any questions about the vehicle sweepstakes. With the circular desk and 360 degrees of iPads, it allows for a large number of consumers to participate at one time. It is equipped with six TVs, which all play the latest Ford vehicle information videos.
The Built Ford Tough "Wipeout" Inflatable is one of our Ford Memory-making" display units! The two arms are set at different heights, and eight individuals have to duck and jump, to clear the rotating arms. Contestants of all ages are invited to play the game! This display will entertain the kids, while our product specialists are answering vehicle questions.
The Built Ford Tough Vehicle Platform literally puts Ford products on a pedestal! This display is a great tone-setter when it is placed at the entry of an event. It is pictured here with truck ramps on either side at the Professional Bull Riders World Finals. All of the PBR World Finalist Riders walked underneath our platform as they were introduced to their fans!
